Tips for increasing conversion rates through Google Analytics https://gardnermediagrp.com/ If you implement web log analysis for the first time, you will want to know the website traffic level and visitor distribution based on basic visitor-related indicators. The basic indicators are as follows.
• Number of visitors per day
• Average conversion rate (sales, registration, downloads, etc.)
• Most Visited Pages
• Website average visit time, revisit rate
• Average depth of visit, deviation by referrer
• Distribution by region, language used
• Site visit time: whether site visitors stay or leave the site immediately after visiting a single page
If you are a website with an e-commerce function, you will also want to know the following.
• The revenue the website earns and the source of customer inflows
• Top Sold Products and Average Order Quantity
In order to conduct an in-depth analysis through data, more complex questions should be asked regarding visitor data.
Examples include:
• Value per visitor
• Value per webpage
• Difference in ROI of Revisitors to New Visitors
• Difference between site visits and conversion rates based on marketing media or advertising campaign sources
• Difference in deviance by page view or refering source
• Site Visitor Participation
• Whether the conversion rate of in-site searches is helpful
• Number of visits and time taken for visitors to become customers
It is the visitor’s user experience that determines the success of a website, and the web log analysis tool should provide a means to analyze the user experience in depth.
* Session: It is also referred to as ‘visit’ or ‘visit session’, and refers to the period during which visitors accessed and operated on the website.
The session is complete when the visitor closes the web browser or after 30 seconds without any action on the website.
The industry average of session timeout values is typically 30 minutes but adjustable.
* Referer: Referer refers to the URL of a specific HTML page into which visitors flow into the site.
In other words, it refers to the external page that visitors clicked on when they entered the website
Google Analytics – Breakaway Rate
(1) Contributing to conversion rates by monitoring deviance rates
* Bounce Rate: The percentage of visitors who leave the site after viewing only one page
=> It is an important figure because it tells you about the quality of the website.
“Since visitors may leave the site for various reasons, in fact, certain figures such as the rate of departure do not tell whether the overall visitor experience is good or bad.”
Google Analytics itself cannot even grasp the difference between “good” and “bad” deviations.
For example, after a customer visits a page, they may suddenly return to the search results page because it is not the information they were looking for! This may be a “bad” departure, but when a customer visits the page, he or she can stay on the page for a while and check the content he or she wants and get what he or she wants.
Behavior -> Site Content -> Visit Page
If you check the “Visit Page” in Google Analytics, the pages you click on the site will be displayed.
These landing pages are most important because they are the first pages that customers see on our site.
Pages with high deviance rates (red, 50% or more) need to be reviewed first and are often pages with old content or errors.
If you are not sure about the cause of the visitor’s departure, it is also a way to select the content provided by the website by removing pages with high return rates.
Eventually, it takes money to produce and maintain content, and if visitors visit the website and do not read more than one page and are not interested, the content can be seen as unnecessary on the website.
It will be necessary to find the second most visited page after the main page of the site currently being managed, and to think about whether there is any shortage of the page.
[Thinking hard]
※ Is the recruitment search part optimized?
※ Are you providing the best experience for logged-in individuals (requires recommended services)
In the case of the page under management, the sixth menu on the top menu bar, “human resources information,” was also the 10th highest visit page.
If an unexpected page is ranked on a high-visit page, it is necessary to quickly analyze the users who use the page and find a way to provide an optimal experience.
<Composition of web page articles to induce clicks>
In order to induce clicks, it is not a special free gift or bonus (although this can be one way of course), but rather it is much more effective to organize the content and adjust the posts on the website. Examples include:
(1) In the case of a long article, ‘To read the next page, divide the content into several pages using points that allow you to rest naturally in the middle, such as ‘click’.
(2) Provides a reference list of previous articles for visitors to click on for more information.
External links can also be provided as references if you want to track them as virtual page views or events.
(3) Use thumbnail images that require you to click on the website to view the image or view the entire article.
(4) If excessive animation is used in advertisements, visitors can rather ignore the advertisement part to focus on the content of the web page, so they should be careful of “adblindness.”